RICK (wearily): So you decided to go to America.
ANNINA: Yes, but we have not much money, and travelling is so expensive and difficult. It was much more than we thought to get here. And then Captain Renault sees us and he is so kind. He wants to help us.
RICK: Yes, I'll bet.
(From Casablanca, the movie...)
Banking in another country can be cumbersome to almost impossible in some countries so when I moved to Casablanca I was not really enthusiastic about the prospect of finding a new local bank.
Of course all the international banks are here - after all, Casablanca is the 2nd financial center of Africa only after Johannesburg - but I wanted to work with a local one.
It is one of my colleagues at PR Media who told me about a new bank which just opened up to consumers here in Morocco; the Casablanca Finance Group or CFG Bank. In fact it is not really a new bank... Founded in 1992, it was exclusively an investment and private bank till very recently.
Since 2015 they "opened" their doors to the consumer market with a twist - mainly online services and with a focus on service. So I paid them a visit recently and checked it out.
Now you have to know I am not really a "banking" person. I almost never see my banker and tend to do all operations online and via an ATM. Even then, most of my payments are via a debet or credit card.
But this visit was a different experience.
First of all a modern, open office building. Very welcoming and with a touch of Apple store mixed in there. And then the personal approach; a coffee, an office and a very professional lady taking her time to explain all the workings and subtleties of "banking in Morocco".
She took all the time needed to explain how cheque books work as I have never used one since I own a bank account (the Eurocheque guarantee ended to exist in 2001 !) - and readied the paperwork.
Later in the week I received an SMS message every time one of my "means of payment" became available; one for the cheque book and another one when my card was ready to be picked up.
When picking up the bank card and the cheque book I was again welcomed in a very professional way and the lady from the bank took all her time to explain me how to deposit money in the ATM and how to change my card code.
This might all seem normal to more experienced professionals who use banks all the time but to me this has been the best banking experience I have ever had. The reactivity, the approach and the "you're welcome" attitude of the employees really do make a difference.
And it helps I like their round logo... ;-)
PS: for the French speaking corporate communication friends reading this - check out their values.